Founded by German immigrant Christian Frederick Martin Sr. in 1833, when Andrew Jackson was President of the United States, C. F. Martin & Co. enjoys a fine reputation for making handcrafted acoustic instruments and strings. The legendary list of Martin players includes such luminaries as Elvis Presley, Paul McCartney, Eric Clapton and John Mayer, and some such artists are present in this richly historic documentary.
The genesis for The Ballad of the Dreadnought was the 100th anniversary of the Martin Dreadnought, a revolutionary instrument that sold in small numbers for 20 years before exploding onto the music scene. David Crosby, Rosanne Cash and Jason Isbell join other artists in singing the Dreadnought's praises in this film, and sixth-generation company chairman Christian Frederick Martin IV adds his own insights, fusing a fresh blend of celebrity and history with the good, old-fashioned American plug.
Here in America, we love our artists and entrepreneurs, and we appreciate a great pitch—especially when it's so involving you hardly notice it. You can watch the trailer here: The Ballad of the Dreadnought Trailer